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Coca-Cola recognized the strength of its employee Ambassador Program and the impact it could have on the brand.
However, employees are only effective if they have a simple way of becoming a brand ambassador. Coca-Cola turned to EX Squared to develop a solution that would streamline communication efforts and encourage active participation.
Coca-Cola’s Ambassador Program lacked automation and interaction. Paper communication slowed deployment, hindered engagement, and impeded communications. They were missing significant opportunities to harness the power of their global team. They needed to:
In collaboration with Coca-Cola, EX Squared developed a new mobile application for iOS and Android designed to make it easy and fun for employees to engage as brand ambassadors.
The app’s convenience and ease of use increased buy-in from employees for Coca-Cola’s Ambassador Program, which resulted in better engagement and improved internal communication of essential POS and branding objectives across Coca-Cola’s global network.