• OUR CLIENT Lennar
  • WHAT WE DID Sitecore
  • INDUSTRY Real Estate Development
  • PROJECT Deploy Sitcore (DXP)

A Multi-Channel Digital Experience for Home Buying

Lennar Homes, one of the largest home builders in the US, has been a long-time client of EX Squared.

Just as Lennar Homes has helped hundreds of thousands of families across America move into the next stage of life with a new home – EX Squared has moved Lennar into the next phase of digital evolution and created an outstanding 360 customer experience online.

Objectives

With such a diverse consumer base, understanding the home buyer’s digital journey is paramount. Lennar tasked EX Squared with making their digital experience of buying a home align with the superior experience and quality of buying a Lennar home.

EX Squared provided a competitive advantage in moving them into the next phase of digital transformation by creating a personalized and 360 customer experience.

Solutions

In order to deliver a truly outstanding customer service experience for Lennar, EX Squared had to develop a solution that included the following:

  • Full range of Sitecore services to ensure Lennar maximizes their Sitecore investment
  • Creation and launch of “myLennar” web portal to guide the home buyer through the entire shopping, buying, and ownership journey, including Android/iOS compatible versions
  • Integration of Lennar’s Siebel and Salesforce CRM platforms with website leads and activity for a full 360 view of the consumer
  • Synchronization with Lennar’s JD Edwards ERP to update product information across channels in real-time and provide its supply chain with the most accurate information for planning and delivery
  • Development of digital distribution methods to provide home sales information to over 50 other websites
  • Conversion of their entire digital experience to CDN architecture for faster load times and optimized digital experience delivery

Results

  • Improved the speed of data generation & ease of information sharing.
  • Promoted greater adoption and involvement by employees.
  • Saved costs and eliminated error-prone paper processes.
  • Increased ability to conduct data collection in real time.
  • Enabled overall improvement in tracking of messaging in retail.
  • Increased the identification of Coca-Cola’s mission by employees.

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